Catalytic
Website Design AI Search
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Brigosha CMS
Mobile Design
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Final screens
final screens
Catalytic Agency Website Redesign
Making a PR agency worth finding, by people and AI.
Results
0
PR hub views.
179
organic search sessions.
30.5%
engagement rate.
1,778
homepage views.The Problem
Nearly all traffic came from paid ads, and visitors left fast. The site wasn't earning its own attention.
Google Analytics · Mar 24 – Jun 22, 2026, before launch
Paid search
63%
1,054 sessions
Organic search
11%
179 sessions
Other sources
26%
Bounce rate · before launch
Left without engaging
69.5%
7 in 10 visitors
Research
We audited every page, benchmarked competitors, and gathered client feedback, all around one question: what does a biotech prospect need to see to trust us?
Four real gaps
Putting the audit, competitor review and navigating by clients lens, the same four problems kept coming up. Each one gave prospects a reason to leave before they saw our work.
Solutions
A fresh front door
We replaced outdated event highlights with a sizzle reel of real work and happy clients, so the homepage reflects where Catalytic is today.
Before
After
A home for PR work
A dedicated PR Work section, filterable by Corporate Milestones, Emerging Biotech, Product & Clinical Milestones, and Global BioPharma, so prospects find proof in their own sector.
121Category filters: “Find proof by sector.”
2A milestone card: “Results up front.”
One clear path to each type of work
"Our work" and a large "studio" banner led to the same page, which cluttered the menu and confused visitors. We removed the duplicate link and gave PR and Creative Studio their own entries under Work.
Before
1
After
2
1Two links, same page.
2Work splits into PR and Studio.
Built to be found
We added FAQs in a structured Q&A format that AI answer engines can read.
Testing before launch
We reviewed the Figma prototype with the internal team, then checked the staging build against it page by page for links, scrolling and layout. These were the most important issues we caught, and what we changed.
What we found
What we changed
01
Hero text covered the video
The headline sat over most of the video, so the reel was barely visible.
Moved and resized the text so the video has room to play.
02
Visual polish
A heavy dark overlay made the hero text harder to read, and a few smaller visual inconsistencies showed up across pages.
Lightened the overlay and refined spacing and alignment.
03
Hard to scan projects on mobile
Wide rectangular project cards made scanning difficult on small screens.
Switched to a stacked card layout so each project reads clearly.
04
Gaps we caught on staging
Seeing the full site live showed us two things the prototype had missed: the connect form needed a clearer layout, and the site said nothing about the organizations Catalytic supports.
Reworked the form layout and added Catalytic Cares, a section below our values that shows those organizations and their logos.
What changed after launch
Before and after launch · Source: Google AnalyticsPR hub views
0 → 99
Organic search sessions
179 → 261
Homepage views
1,778 → 2,241
Engagement rate
30.5% → 36.1%
Bounce rate: 69.5% → 63.9%.
What I learned
Positioning isn't just messaging.
Our menu had the same mismatch built into its structure.
Constraints sharpen priorities.
A fixed deadline forced us to choose the four changes that mattered most.
What's next
Next, I'd test with real prospects, surface the desktop navigation, and track where visitors drop off, then design around what the data shows.
That's the Catalytic redesign, in short.
Curious about the audit details, the full prototype, or the rest of the analytics? Happy to walk through it.
Hi, I'm Steffi.
01 · Always drawing
I've always drawn. Sketches, doodles, little art projects everywhere. But there was another habit I didn't have a name for yet: I kept seeing things through other people's eyes.
02 · The instinct
Every Christmas, when we decorated outside, I'd think about the people walking past. Which way should the decorations face so someone on the street could actually enjoy them? Even arranging things on our shelves, I'd wonder what angle a guest would see them from, and whether they should face in or out. Turns out that's a design instinct: think about who's looking before you decide what to show them.
03 · Into UX
That instinct took me into graphic design, and then, at Myntra, into UX. I was making training content for customer support agents, and I kept watching them struggle with the tool they used on live calls. A customer would ask about a missing order, and the agent had to hunt through a screen where nothing had clear priority. The agents weren't the problem. The tool was. That's when I got hooked on why things are hard to use, and how to make them easier. I later came to the US for an MS in Information Systems (UX/HCI) at Northeastern to go deeper into exactly that.
04 · Today
Today I'm at Catalytic, a creative agency. I design websites for the agency and for its clients, plus the creatives that go with them, and I bring a UX process into the workflow wherever I can, starting from who the audience is and what they need. Before that, I designed for multiple EdTech products. All together, that's about five years in design: three in graphic design and two in UX.
05 · Off the clock
When I'm not designing, I'm usually drawing. Here are a few of my . I share my home with a (yes, the plants count as pets). My are stargazing, moss and mushrooms, anything quiet and a little magical. And whenever I can, I go .
